01
Tight keyword focus
Only high-intent local services.
Clog Hunter, Tahlequah, Oklahoma
Clog Hunter Plumbing: Multi-Channel Takeover
This wasn't a flash. It was 41 months of ongoing marketing, and the results kept compounding.
At a glance
Result cards.
- #1 Google Business Profile in Tahlequah
- $170K/mo from $4K/mo
- $67.59/lead 1.77K tracked Google Ads conversions
- #3 GBP ranking in Muskogee
Paid search
Key performance metrics.
- Total Ad Spend $120K
- Total Clicks 12.1K
- Total Conversions 1.77K
- Cost per Conversion $67.59
- Estimated Conversion Rate 14.6%
- YTD Conversion Rate (Jan 1 – Jun 5, 2026) 18.1%
Scoreboard
Benchmark results.
| Metric | Industry | Result | Verdict |
|---|---|---|---|
| Cost per Conversion | $90–$160 | $67.59 | Excellent |
| Conversion Rate | 7–10% | 14.6% | Outstanding |
| Lifetime Avg. Monthly Ad Spend | $2.5–7K | ~$2.9K | On Track |
| YTD Avg. Monthly Ad Spend | $2.5–7K | ~$5.5K | On Track |
Playbook
Strategy highlights.
02
GBP + review boosting
Climbed and locked the map.
03
Call + form tracking
Every lead counted.
04
Steady scaling
Budget up, performance never dropped.
05
Landing page optimization
Landing pages refined until they closed cold traffic.
Map Pack proof
Before & after the grid.
Map Pack — In Action
2023 
Buried across the grid
Invisible in most of the territory.
May 2026 
#1 across the grid
Top-3 in every node.
Receipt
Results summary.
Results summary
- 1,770+ qualified leads across $120K in tracked Google Ads spend.
- YTD 2026: 451.36 conversions at $60.92 per lead.
- Cost per lead beat the industry by 30–60%.
- One trenchless or tankless job per month pays the entire ad budget.
- Trucks stay full. Owner went from one rig to a fleet.
- 1,770+ qualified leads at half the industry cost
- Dominant local provider, paid search and Map Pack locked
- One job/month covers the entire ad spend
Full report
Field report.
This is the operator breakdown: metrics, benchmarks, and the stack that moved the numbers.
For the full narrative, timeline, and field notes, read the Clog Hunter field report, the story behind this scoreboard. For the full plumber go-to-market playbook, see plumber marketing.