01
Brand system from launch
Augernaut helped direct logo, identity, and field-ready visuals contractors would remember on county roads.
True Septic
True Septic Case Study: $100K+/Month in 5 Months
See how True Septic launched across Tahlequah and Muskogee with GBP, SEO, Google Ads / LSA, reviews, website design, and brand work that generated $100K+/mo in demand.
At a glance
Result cards.
- #1 Map Pack · Tahlequah & Muskogee
- $100K+/mo demand since launch
- 61 five-star Google reviews
- #1 / #2 organic · Tahlequah / Muskogee
Scoreboard
Benchmark results.
| Metric | Industry | Result | Verdict |
|---|---|---|---|
| Markets launched | 0 active septic markets | Tahlequah + Muskogee live | Built |
| Map Pack visibility | No established GBP footprint | #1 in both launch markets | Excellent |
| Organic visibility | New septic domain | #1 Tahlequah · #2 Muskogee | Strong |
| Review base | 0 Google reviews | 61 five-star reviews | Excellent |
| Monthly demand | $0/mo from the new brand | $100K+/mo generated | Excellent |
Playbook
Strategy highlights.
02
Two-market launch
Tahlequah and Muskogee run as one demand system with market-specific GBP, SEO, and service-area structure.
03
Google Ads and LSA stack
Map Pack pressure, organic service pages, and Google Ads / Local Services Ads aligned on pumping and inspection intent from day one.
04
Review engine
Review requests tied to completed jobs, not burst campaigns, so trust built with dispatch.
05
Conversion-ready website
Site design matched the brand, call paths, and local service architecture the search stack pointed to.
Map Pack proof
Before & after the grid.
Map Pack — In Action
Initial scan 
No established septic Map Pack footprint
Before the campaign had built local authority, rural buyers had no visible operator to trust in Tahlequah.
May 2026 
#1 across the Tahlequah grid
Pumping, inspection, and aerobic searches reach True Septic first in Tahlequah.
Receipt
Results summary.
Results summary
- #1 Google Business Profile / Map Pack visibility in Tahlequah and Muskogee for relevant septic searches as of June 2026.
- #1 organic in Tahlequah and #2 organic in Muskogee for relevant septic searches in the same window.
- 61 five-star Google reviews generated from completed work.
- More than $100,000 per month in demand generated since the January 2026 launch.
- Full brand launch, not an SEO retainer on an existing operator
- Two markets, one coordinated demand system
- Trucks, website, GBP, reviews, and search working as one engine
Full report
Field report.
This is the operator breakdown for True Septic: what was built, what moved in the first five months, and how a new septic brand reached six-figure monthly demand in two Oklahoma markets.
True Septic is Clog Hunter Plumbing’s sister brand. Augernaut did not only run marketing channels. We helped build the brand system, launch strategy, and local demand stack around real territories: Tahlequah and Muskogee.
Proof in this case study reflects results as of June 7, 2026, from a January 2026 launch.
Brand built for the field
This was not SEO work on an existing contractor. Augernaut helped build True Septic from the ground up:
- Logo and identity: A visual system designed so the name reads clearly on trucks, profiles, and the website.
- Truck / wrap visibility: Wrap concepts built for county-road recognition, not desk-only brand decks.
- Website design: A conversion-ready site aligned to pumping, inspection, and repair intent.
- Google Business Profile: Profiles, categories, service areas, and activity built for two markets from day one.
- Reputation management: Review generation tied to completed jobs; 61 five-star reviews by June 2026.
- Septic SEO: Service and market pages that support organic visibility in Tahlequah and Muskogee.
Together, these turned trucks, website, GBP, reviews, and search presence into one demand engine, not five disconnected deliverables.
Two-market launch strategy
Eastern Oklahoma septic demand is spread across rural routes and town anchors. The launch treated Tahlequah and Muskogee as paired markets under one brand:
- Shared identity and fleet visibility
- Market-aware GBP and local landing structure
- Search coverage for pumping, inspection, and aerobic intent in both areas
By June 2026, True Septic held #1 Map Pack visibility in both markets for relevant septic searches, with #1 organic in Tahlequah and #2 organic in Muskogee for the same intent set.
The before/after grid above shows the Tahlequah Local Falcon scan only. Muskogee Map Pack and organic rankings are reported proof from the same launch window, not represented in that grid image.
Google Ads, LSA, GBP, and SEO
Map Pack and organic visibility did not happen in isolation. Augernaut ran a coordinated local stack:
- GBP management for Map Pack pressure and trust signals
- SEO for durable organic placement beyond the profile
- Google Ads / Local Services Ads for screened call flow alongside organic and Maps
For the full septic go-to-market playbook, see septic marketing.
Results as of June 7, 2026
- Map Pack: #1 in Tahlequah and Muskogee for relevant septic searches
- Organic: #1 Tahlequah · #2 Muskogee
- Reviews: 61 five-star Google reviews
- Demand: More than $100,000 per month generated since launch
These are launch receipts from a five-month window. For a longer compounding story in the same market, see Clog Hunter Plumbing.
Closing
Augernaut helped True Septic go from launch to six-figure monthly demand by building the brand contractors would remember in the field and wiring that brand into Maps, search, reviews, and calls. If you are launching (or relaunching) a septic operation in a real local market, this is the model: brand first, demand system second, channels as one stack.
Free audit. No contracts. Ever.